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The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact

  Link Details for: The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact
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Link URL: http://tc.bmjjournals.com/cgi/content/abstract/11/suppl_1/i18?ijkey=bs.c8JGOcRW1g
Link Details: Research on advertising and promotion of "light" and filtered cigarettes: what the ads promised and what the product actually delivered.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Advertising
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The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact